The Editorial Voice Framework: Sounding Human at Scale
Volume alone doesn't build trust — voice does. A practical framework to encode your brand's editorial voice into every AI-generated article.
Jude Okafor1 min read
The fastest way to spot AI content is by its voice — flat, hedged, polite, generic.
Start with three voice axes
We define every brand voice along three axes: tone, cadence, and posture.
Tone in practice
Pick three adjectives that are non-negotiable, and three that are explicitly off-limits.
Cadence in practice
Variety wins. Mix sentences of 6 words with sentences of 24.
Edit ruthlessly, then publish quickly
Read every piece out loud once before publishing — you'll catch 80% of the AI tells in 60 seconds.
